Even More Ways to Promote Dive Travel
Past Travel Promotes Future Trips As discussed in previous issues of DiveRetailing.com, among your group leader’s responsibilities should be take digital still or video images of each of your trips.
- Still images, whether from a still camera or frame captures from video, can go on your store’s website. This enables trip participants to e-mail the link to friends and say, “Hey, look what I just did.” Those friends can easily become future students and customers.
- Digital video can be edited on almost any personal computer, with titles and music added for a more professional appearance. These videos can be shown to customers interested in future travel to the same destination.
- Whether stills or video, the images you capture can be the centerpiece of a post-trip party, which gives you a captive audience to whom to promote future travel.
Make it Part of Training Scott Taylor, of A-1 Scuba in Englewood, Colorado, has modified the Power Point presentations used to conduct beginning and continuing education courses so that they promote the store’s dive travel program as well. This way, Scott and his partners do not have to tell instructors to promote dive travel as part of classes; it happens automatically.
Trips don’t just fill themselves. Nevertheless, with a little effort and imagination, it’s not difficult to make sure there’s a waiting list for nearly every trip you conduct.
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