Immediate Follow-Up

As soon as you return from your trip, there are some things you will need to do right away. This is, in part, because you want to act while the trip is still fresh in peoples’ minds. It is also because, realistically, the longer you delay, the less likely things are to get done. Here is what you need to do as soon as possible:

• Get pictures on your website Even if they are just snapshots from an inexpensive digital camera, get something on your store’s website as soon as possible. This will give group members a page they can point friends to and say, “Look at what I just did.”
• Send a “Thank You” letter/e-mail This is more than just common courtesy, it’s a reminder to customers that you haven’t stopped thinking about them just because the trip is over. It’s also a good way to e-mail a link to a website page where customers can look at pictures of themselves on the trip. By sending this link via e-mail, your customers can easily forward this link to friends and family members. This makes your current customers feel good — and may result in their friends and family members learning to dive as well.
• Collect customer satisfaction surveys If you were not able to collect the customer satisfaction surveys you passed out at the end of the trip, make sure you collect them as soon as possible afterward, before they are forgotten. if you know a little bit of HTML coding, you can even crate a survey in the form of a web page, thus saving customers the need to put something in the mail or bring it to the store.

Post-trip social gathering »

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