Better Gear, Better Divers

“Diving is an equipment-intensive sport.” We all know that — or do we? When I think about the equipment I see some students using, whether it is their personal gear or equipment provided by the store, I wonder whether instructors and store owners are getting the message.

The fact is, the quality of the equipment students use has a direct bearing on their ability to learn and have fun under water.

By this, I don’t mean that students have to have the absolute latest in whiz-bang gadgetry. However, their personal gear must be better-quality equipment that functions well and will last. And, the equipment you supply must be comfortable, easy to use and convey the message that quality equipment is a worthwhile investment.

Start With the Basics

One of the things about several stores using the same open-water training site is that you get to see whose students are buying what.

Split Fin

The key to getting students to invest in better quality personal gear is stressing the difference between price and value.

Unless you take the time to explain these facts to students, they won’t see any need to spend more than the least possible amount to get the equipment they need for class. Unfortunately, your students will suffer for that ignorance later — and make your life harder in the process.

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