Should You Sell Online?
When it comes to games like Powerball and MegaMillions, we can just about guarantee you two things:
- Somebody has got to win.
- It sure as Hell won’t be you!
When it comes to selling dive gear on line, we can make similar guarantees:
- A handful of dive stores will do reasonably well by branching into online equipment sales.
- In all likelihood, yours won’t be one of them.
“Experts” will tell you we’ve got this all wrong. That an ever-increasing percentage of retail sales — including dive equipment sales — are taking place on line. And that, if you don’t start selling dive gear on line, you are going to miss the boat.
Well…it’s not quite that simple. (It seldom is.)
In this article, we’re going to look at some of the harsh realities of online sales. It can be done, but it is not easy (despite what you may have heard).
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