YouTube

Someone once said that if you want visitors to your website to have a more meaningful and enjoyable experience, make that experience more like watching television. The fact is, video is a vastly more effective communications tool than words, images or sound alone.

YouTube (yet another of those great free services from Google) puts the power of video in everyone’s hands. Using YouTube, you can:

• Embed video content in your web pages, Facebook pages and other Web 2.0 apps.

• E-mail or IM links to YouTube content to friends and customers.

• Upload your own content to YouTube where it can easily be accessed by others or embedded in your own web pages — or anyone else’s. This, by itself, can drive a surprising amount of traffic your way.

Digital camcorder prices have dropped to an all-time low. Cell phones, digital point-and-shoot cameras and other mobile devices all seem to come with at least rudimentary video-capture capabilities these days. Good-quality video-editing software is available for under $100. What this means is that producing YouTube-quality video is within almost anyone’s grasp.

On top of this, there is all of the content already available for free on YouTube. Many stores have embedded DEMA’s Be a Diver video on their website. Several of our clients put YouTube video of the sinking of the artificial reef Hoyt S. Vandenberg in Key West this past May. And how about this video of the Falcons scrimmaging the Georgia Aquarium, shot by our friend Devan Fleming?

If you are not taking advantage of some of this great, free content, you’re clearly missing the boat.

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