AddThis

Among the really great things about Web 2.0 apps is that they provide your divers with the ability to do a lot of your advertising and promotion for you. For this to happen, however, you need to empower your customers with the tools they need to do so. One such tool is AddThis.

What is AddThis? It’s a widget you place on your web pages (generally near the top) that enables visitors to bookmark and share a page’s content.

 
There is an AddThis widget near the top of nearly every page on this website. Go ahead. Try it out.
 

The AddThis widget allows visitors to your website to do a variety of things, including:

• E-mail a link to this page to anyone they want.

• Send this page to any printer in their network.

• Bookmark this page in Web 2.0 apps like Google and Delicious.

• Post a link to this page in FaceBook, MySpace, Twitter and dozens of similar Web 2.0 apps.

And, of course, like virtually everything else in this article, an AddThis widget is free. Get yours at AddThis.com.

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