One Corvette, Two Hundred Chevys
Whether or not this idea succeeds remains to be seen. As Henry views it, though, he can’t lose.
“If we find the clients we want, and they take advantage of this or similar opportunities, great. But even if we don’t, we still win.”
Henry points to the example of the Chevrolet Corvette. For every Corvette Chevy sells, they sell hundreds of Malibus, Impalas and Cobalts and Aveos. So even if you can’t afford the Corvette, you can’t help but imagine that your Cobalt is imbued with a little bit of that Corvette magic.
“The guy that signs up for the $500 scuba course is still going to have the satisfaction of knowing he’s learning from the same guys that offer the $15,000 course. And we’ll take all of them we can get.”
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